SUNDAY NIGHT’S TENTPOLE EVENT ON UNIVISION SETS NEW RATING MILESTONES FOR THE ORGANIZATION, DRAWING NEARLY 1 MILLION VIEWERS AND BESTING UFC’s MOST RECENT LIVE, PRIMETIME EVENT ON ESPN

NEW YORK – August 5, 2021 – Combate Global today announced record ratings with this past Sunday’s late-night tentpole event on Univision, toppling the primetime delivery of longtime Mixed Martial Arts (MMA) industry leader, the Ultimate Fighting Championship (UFC), one day earlier.

The ratings performance marks the first time in history that another MMA organization achieved superior television ratings over the same weekend to the UFC on ESPN.

In a midnight ET/9 p.m. PT time slot on August 1, Combate Global’s tentpole event averaged 946,000 P2+ viewers on Univision, including 464,000 viewers in the coveted A1849 demographic.

By comparison, the UFC averaged 797,000 P2+ viewers, including 329,000 A1849 viewers, in primetime on ESPN on July 31.

“As the co-founder of the UFC, it is an honor and an incredible feeling to be on par with the industry juggernaut that the UFC has become over the last 28 years,” said Combate Global CEO Campbell McLaren. “Now, with Univision in our corner, we are firmly positioned to continue building this brand-new MMA audience that we have uncovered through their platforms.”

The Combate Global viewership figure for its latest tentpole event represents an increase of over 77 percent from the average number of viewers (533,000) that watched its previous tentpole show on May 29.

The company will produce two additional tentpole events in 2021, as well as 15 more of its regular Friday late-night live events.

Combate Global’s average 2021 viewership for its Friday night events that air live in a 12 a.m. ET time slot is 436,000 viewers, making it the number one-viewed Spanish-language program in late-night television.

Last Sunday’s Combate Global tentpole event, which aired in over 70 countries worldwide, was headlined by the organization’s first-ever European fighter tournament, featuring four lightweight (155 pounds) competitors representing four different countries – France, Spain, Ireland and Italy – as well as three non-tournament matchups between fighters from Mexico and fighters from the U.S.